About the Brand
Hello Lovies,
I am Autumn Green, the founder, CEO and creative director of BeautiUndergound.
About eight years ago, I was a struggling twenty-something year old with a passion for people and personal style.
Around that time, BeautiUnderground started as a personal Instagram account where I loved to play dress-up and talk to my followers about the highs and woes of being a young woman. In the process of connecting with those first few hundred lovely ladies I decided that I needed to create a safe space for our inner girly girls!
That gave me the idea to start a lifestyle brand that embraces personal style and reminds women around the world about "girl code".
I have worked in retail and customer service since I was sixteen years old and now, sixteen years later, I like to think I know a thing or two about personal style and how to make people smile.
I am currently building as a one-woman-show but as I receive more support from you all, I will be able to create more opportunities for other young ambitious women, like myself.
So here's to you, lady, whether you know what you want or you're just now figuring it out, BeautiUnderground is a safe space to just B U .
Empowering Women, One Purchase at a Time
When you shop at a women-owned small business, you're not just buying a product - you're investing in a dream. You're supporting a woman who has poured her heart and soul into building something of her own, often against the odds.
By choosing to shop small and female-owned, you're helping to create jobs, stimulate local economies, and promote gender equality.
So go ahead, shop with intention, and watch as the ripple effects of your support spread far and wide. Together, we can build a more inclusive and prosperous community, one purchase at a time.
